Karen David supports rubber tree planting project in her homeland Meghalaya!

Karen David will be recording a new version of her "Shillong Shillong" song and donate it to Worldview Impact to support the rubber tree planting project in her homeland Meghalaya, North East India.

We know that there is an urgent need for action to both neutralize carbon emissions as well as reduce poverty on a large scale globally. In combining these targets, the overall priority of our business is to provide rapid impact in Asia first. The binding of Green House Gases (GHG) by planting of fast growing rubber trees has an immediate effect, which continues until harvesting of the trees on maturity in 30 years and thereafter by new planting. It is estimated that the amount of GHG offsetting that 10 fast growing rubber trees can provide is equal to the yearly footprint (10 tons carbon) of an average person living in Europe or North America.

Worldview Impact will create an environment where local people in rural Meghalaya can actively participate in an array of climate change mitigation and adaptation projects. These include carbon off-setting through planting rubber trees and other relevant activities, complimented by renewable energy technologies to support organic agriculture, fisheries, water harvesting and forestry on a sustainable level.


By planting rubber trees, the goals of the project could be met with maximum impact. Rubber based agro-forestry involves a complex and diversified cropping system or multi-cropping that combines the growing of rubber and other agricultural crops in the area in a sustainable manner. We have carefully select the highest yield rubber trees, with a mix of various clones to secure the most sustainable plantation practices. The project’s concept of 100% organic agricultural methods, will add maximum carbon absorption value, in addition to avoiding the use of chemical fertilizers and pesticides made of carbon based raw materials.

Worldview Impact follows a robust social responsible policy. The company will secure the best working conditions and remuneration of the employees, with ownership shares to the workers and with part of the profit to be used for community development in the area. The company is committed to provide basic health and housing standard to the community and education for all with scholarships to youth form the area for higher education (which is lacking today). The project is committed to integrated development and beneficial contributions to the local community aiming at a complete welfare programme.


The competitive edge of our business lies on that fact that we will have both environmental benefits and poverty reduction strategies incorporated into our business model. Benefit to poverty reduction will instantly be achieved, both by planting of rubber trees following organic methods as well as other food crops identified according to local environments in the various pilot countries.

Additional knowledge will be shared with local communities in training on clearing of lands, making of compost and production of micro organism for fertilizing, and on techniques to maintain forests and plantations with the highest levels of return. In addition, income from sale will be shared with local communities or local institutions providing the land, as part of share cropping, lease agreements, or other methods selected by local partners. More information can be found on www.worldviewimpact.com so read through the website.